Advertising    •    Product Campaign    •    Stationery    •    Merchandising

Dexter & Stock Center

DABRA S.A. is the owner of the most relevant sporting goods chains in the country. With more than one hundred and twenty stores, it consolidates itself as a leader in the sports sector.

  • Dabra S.A.
  • Retail
  • Art Direction + Visual Architecture
  • Editorial Design, Photography, Poster
  • 2012 - 2016

FIFA World Cup 2014 Fixture

When I was a child, I collected the fixtures of every World Cup. I use to enjoy completing them with precision. For Brazil 2014 I had the luck and the professional challenge of designing these ones, which would have a great exhibition, and should serve as promotional material for the current campaign.

Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project

Graphics for stores

This section shows a compilation of graphics designed for stores.
Mostly, they are images printed on vinyl applied to panels, and openwork textures in glossy material on a matt background. Another typology includes hanging posters printed on rigid foamed PVC, with changeable parts according to the date.

Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project

Paper Bags & Mother's Day Campaign

On each date of the commercial calendar, the Company carried out a campaign in which it targeted various sectors. The system consisted of stickers for stores, personalized letters to send to a customer database, banners and flyers.
Paper bags design only changed for Christmas.

Dabra Image Project
Dabra Image Project
Dabra Image Project

Online

Each campaign included an image for social media and newsletters. Then, there are some works for Company's E-commers sites.

Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project

Advertising

Institutional and calendar dates advertisements, to be published in the main media of Buenos Aires and Rosario.

Dabra Image Project
Dabra Image Project
Dabra Image Project
Dabra Image Project
Project Photo Gallery