DABRA S.A. is the owner of the most relevant sporting goods chains in the country. With more than one hundred and twenty stores, it consolidates itself as a leader in the sports sector.
When I was a child, I collected the fixtures of every World Cup. I use to enjoy completing them with precision. For Brazil 2014 I had the luck and the professional challenge of designing these ones, which would have a great exhibition, and should serve as promotional material for the current campaign.
This section shows a compilation of graphics designed for stores.
Mostly, they are images printed on vinyl applied to panels, and openwork textures in glossy material on a matt background. Another typology includes hanging posters printed on rigid foamed PVC, with changeable parts according to the date.
On each date of the commercial calendar, the Company carried
out a campaign in which it targeted various sectors. The system consisted of stickers for
stores, personalized letters to send to a customer database, banners and flyers.
Paper bags design only changed for Christmas.
Each campaign included an image for social media and newsletters. Then, there are some works for Company's E-commers sites.
Institutional and calendar dates advertisements, to be published in the main media of Buenos Aires and Rosario.